5 Internet Marketing Tips for Local Businesses

5 Internet Marketing Tips for Local Businesses

by Frederika Angus

Local business marketing online

As a local business you have a great opportunity using internet marketing and social media. Your small business is able to use the internet and social media to be found, strengthen your brand, connect with your current and potential patrons and also boost your SEO ranking. Establishing and expanding your reach online is important in today’s instant access to information, smartphone society. Online marketing keeps your brand’s name at the top of your customers’ mind when they need your products or services.

Here are 5 tips to help your local business get results and see the benefits from your online presence.

1. Use WordPress as your website platform to blog weekly. WordPress plays so beautifully with search engines such as Google. When it comes to Search Engine Optimization (SEO), this helps to pull your website up on to the first page of results because it sees your consistent new blog info. There are also a couple really great SEO plugins that make adding your keywords so easy throughout the entire site.

2. Name the URL of your posts and pages with your local area city and one main keyword phrase. If you are an italian restaurant in Dallas, TX (using WordPress as your platform), you can easily add italian-restaurant-dallas-texas to the URL text. When customers are looking for a great italian dinner in Dallas, your website will begin to be shown to them. Simple boost to website traffic and eyes on your business!

3. Establish a Google+ page in the local category. Google is the top search engine used on daily basis. Users are able to discover the new Google+ Local pages in several ways: through a search on Google.com or Google Maps, in mobile apps or through a search on Google+.

4. Create and use Facebook and Twitter daily. For many, social media is the first thing they check in the morning when they awaken and the last thing they read at night. Be sure your local business has a dedicated Facebook like page (Read more on why you shouldn’t use a Facebook profile page) and Twitter page. Post updates regularly throughout the day to connect with you customers.

5. Share your brand visually. It is often said that a picture is worth a thousand words. Share behind the scenes photos in your office, marketing and promotional images, employees of the month, store front specials and decor. People will begin to feel like part of the culture of your business and this helps you build trust and credibility for your brand.

Have these tips helped you? Be sure to leave me a comment below!

Talk to you soon!

Frederika Angus

What’s new at NextLevelVision.com


Lots of excitement has been going on in the NextLevelVision.com office. Here’s some quick updates:

Spring Cleaning

We’ve rebranded our website using a theme on the Genesis platform. We started out with Thesis and still love it for it’s ease of configuration. Genesis is also very similar to Thesis in the SEO benefits and ability to quickly make changes without needing to pull your hair out.  If you haven’t been to the website lately, be sure to stop by and look around. If you have been thinking about refreshing the look, theme, feel and layout of your website, we’d be glad to help you find the right platform and theme to fit your business needs. Contact us and let us know how we can serve you!

Online Marketing Business Brand Checklist

Branding your business online can be confusing, stressful and overwhelming. There are so many tactics and strategies that it is often difficult to know what to do. We’ve created a checklist of what you need to do, step-by-step, to setup and implement all the pieces of a successful online branding strategy. Download your free copy today. http://nextlevelvision.com/online-business-brand-checklist-takes-guesswork/

New solution offering

With over 12 years of experience in program, project and product management we’ve decided to open our Virtual Project Management services up to our clients to help you be more effective and efficient with the work that needs to happen in your business. Undone work leaves money on the table and our goal is to ensure that you and your brand are being found, being heard and being profitable. If you need systems of processes created and documented, products launched, membership and coaching programs implemented, we are here to help turn your business goals into results. This frees you up to go be brilliant at what you do best.

Online Marketing Lunch and learn series

Each month I meet with savvy business owners and discuss online marketing topics that help them achieve results. The training is FREE, quick (only 30 minutes out of your day) and recorded. The goal is to keep you on the top of your game without having to spend hours doing your own research. You get to leverage my experience and expertise to move your brand to the next level online. Our next session is today, May 23rd, 2013 at 12pm EST/9am PST. If you aren’t already registered, go sign-up now at http://nextlevelvision.com/lunch.

Finally, we want to share a heartfelt thank you for your continued support. We have seen many of you grow from a seed into a tree in full bloom with your businesses. When you are successful, we are successful. If there is something we can do to better support you, if you have questions we can answer that will help you get unstuck and moving forward, don’t hesitate to let us know.

We love you all!

Talk to you soon,

Frederika Angus