The Power of Social Media Consistency on Building Your Brand

by Frederika Angus

“He’s there every morning,” I thought as a drove by the familiar white house with the large porch. “I wonder where he is. Is he ok?” I further wondered as I continued down the street.

He is the older guy that sits on his porch every morning, sometimes alone but often with friends, and waves to the cars and their passengers on their way about their daily travels. During the summer, I look forward to taking the (quiet) drive back home from dropping my boys off at summer camp. Not only because of the quiet, but also because this gentleman gives me something to look forward to.

You could certainly say that his wave to each passerby everyday is not such a big deal. Why would that be a highlight of my morning routine? I don’t even know his name!

Today our method of connection is a little different from that of generations before us. Instead of waiting for letters to be delivered from the postal service, we send emails. Text messages have replaced my personal favorite way to communicate with other kids in class, passing intricately folded notes containing instructions for the recipient to check a box “yes, no or maybe so.” Facebook and Twitter and other social media platforms have moved in front of sitting down on the front porch or gathering in the backyard to talk with our neighbors and friends.

The world we live in today has fostered our digital connections and that isn’t a bad thing. I sometimes hear the complaints of those who wish that things would go back to the days where things were simple and people actually talked and developed “real connection.”

Brene’ Brown states in her book Daring Greatly that “connection is why we’re here. We are hard-wired to connect to others, it’s what gives purpose and meaning to our lives.”

I propose to you that our  social connections help foster the meaning and purpose that we bring to others and also to our own lives. Connecting online through email, social media and via our smartphones expands the number of people that our businesses and brands are able to reach.

But what does social media have to do with the missing guy sitting on the porch that waves everyday?

Everything.

This gentleman has impacted my day by his consistency. And if he can do it with just a simple wave, how much more can your brand use social platforms to impact many more by showing up daily?

Your consistency is key when it comes to using social media to help your brand to be found, be heard and be profitable. Engaging with your fans is not a sometime thing but an everyday activity. Just like the man on the porch, when you show up consistently those that follow you come to expect you and a deeper connection is built. People begin to stop paying attention if you do not maintain a consistent presence. With all of the distractions social media, consistency helps your brand to break through the clutter.

Take some time every day to check your social media profiles, respond to fans, ask questions, and start conversations. You’ll build a brand that people can connect to and trust!

I believe in you!