The Power of Social Media Consistency on Building Your Brand


The Power of Social Media Consistency on Building Your Brand

by Frederika Angus

“He’s there every morning,” I thought as a drove by the familiar white house with the large porch. “I wonder where he is. Is he ok?” I further wondered as I continued down the street.

He is the older guy that sits on his porch every morning, sometimes alone but often with friends, and waves to the cars and their passengers on their way about their daily travels. During the summer, I look forward to taking the (quiet) drive back home from dropping my boys off at summer camp. Not only because of the quiet, but also because this gentleman gives me something to look forward to.

You could certainly say that his wave to each passerby everyday is not such a big deal. Why would that be a highlight of my morning routine? I don’t even know his name!

Today our method of connection is a little different from that of generations before us. Instead of waiting for letters to be delivered from the postal service, we send emails. Text messages have replaced my personal favorite way to communicate with other kids in class, passing intricately folded notes containing instructions for the recipient to check a box “yes, no or maybe so.” Facebook and Twitter and other social media platforms have moved in front of sitting down on the front porch or gathering in the backyard to talk with our neighbors and friends.

The world we live in today has fostered our digital connections and that isn’t a bad thing. I sometimes hear the complaints of those who wish that things would go back to the days where things were simple and people actually talked and developed “real connection.”

Brene’ Brown states in her book Daring Greatly that “connection is why we’re here. We are hard-wired to connect to others, it’s what gives purpose and meaning to our lives.

I propose to you that our  social connections help foster the meaning and purpose that we bring to others and also to our own lives. Connecting online through email, social media and via our smartphones expands the number of people that our businesses and brands are able to reach.

But what does social media have to do with the missing guy sitting on the porch that waves everyday?


This gentleman has impacted my day by his consistency. And if he can do it with just a simple wave, how much more can your brand use social platforms to impact many more by showing up daily?

Your consistency is key when it comes to using social media to help your brand to be found, be heard and be profitable. Engaging with your fans is not a sometime thing but an everyday activity. Just like the man on the porch, when you show up consistently those that follow you come to expect you and a deeper connection is built. People begin to stop paying attention if you do not maintain a consistent presence. With all of the distractions social media, consistency helps your brand to break through the clutter.

Take some time every day to check your social media profiles, respond to fans, ask questions, and start conversations. You’ll build a brand that people can connect to and trust!

I believe in you!

Frederika Angus

Faith and Fear In Your Life and Business

Faith and Fear In Your Life and Business

by Frederika Angus

This week we returned from a wonderful family vacation in Tennessee. Taking a break from the everyday norm is so necessary. Particularly as a business owner it helps to rejuvenate and refresh you. Unlike many of our vacations, we had no agenda or plan for what we would do. With no alarms set we focused on enjoying family time together, seeing relatives, spending time on the lake along with lots of food, fun and laughs.



During our time away the kids also played unspeakable hours of video games. Instead of complaining about the amount of time they spent entertaining themselves while it rained outside, I made it a point to get into their world and experience those things they enjoy. We usually have great conversations and I can relate some teachable moments because everyone’s guard is down. (Parenting tip!)

Learning to play Mario Kart provided a lot of laughter and jokes. (I crash more than I drive!) At one point I was pressing both the buttons to go forward and go in reverse at the same time. It doesn’t take a rocket scientist to realize it is impossible to go both in a forward and backward motion simultaneously. Everyone else was passing me by in the race because I was basically stuck in neutral. No progress was being made although I had the same tools everyone else playing did. I was holding my own self back.

How many times have you felt just like I did with your business and life? Knowing that you have the potential to go just like everyone else but feel like everyone else is passing you by?

Are you pumping the brakes to your success?


Cars do not move if you have your foot on both the gas and brakes at the same time. The same is true with the vision you have for your business and life. Faith is the gas that moves you and the vision for your life and business forward. It accelerates you. Fear, however, slows momentum down to a slow crawl and eventually a halt if applied long enough.

You may see fear in your life and business any many different ways. Fear could be showing up through procrastination, not outsourcing or getting help, doubting you ability or value and even failing to follow up and follow through with friends, family and clients.

Dale Carnegie said, “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.

So release the brakes of fear and take action.

I believe in you!

Talk to you soon,

Frederika Angus

You Are Now Free to Fly


You Are Now Free to Fly

by Frederika Angus

Here in the United States, we are celebrating the 4th of July or Independence Day. By this afternoon, backyards and parks will be filled with family and friends gathered together to celebrate the holiday. Fireworks will fill the night sky as we look up with childlike wonder at colorful displays with reverence the freedom we have.

But what does freedom really mean?

Freedom is defined as 1) The right to speak or act without restriction, interference, or fear, or; 2) a country’s right to rule itself, without interference from, or domination by, another country or power, or; 3) the state of being unaffected by, or not subject to, something unpleasant or unwanted.

On today, I believe the 2nd part of that definition is what immediately comes to mind. But the freedom that we have and live daily is more than a corporate freedom by default of living in a free country. I believe freedom is much more personal than that and can be expressed regardless of the location or country in which you live.

Daily, I’m honored to serve brilliant entrepreneur and visionary business owners all over the world. When asked how they started their business, you’ll the hear multiple stories from just looking to add an additional (or primary) income, chasing dreams to turn their passion to profit, being laid off, wanting to bring a bigger change to the problems they see around them or even just sick and tired of being sick and tired of the same thing day after day. While each story is individual in details, you can hear woven together in the telling of their business beginnings one common thread; business gives you freedom to be and do what you love.

And on the surface it means, you get to do what you want, when you want, if you want. But much on a much deeper level your business has the right to speak a message of light to those in darkness, and the ability to share hope and show love to every person you serve. You are free to face your own fears BOLDY and say, “I do not choose to shrink down and accept what is given to me. I am determined to take leaps of faith (often daily) to build and create the business and life that I love!

Bald Eagle Soaring

You are now free to fly!

Take a look at that definition again! You can speak and act without fear. You can look at limitations and restrictions and choose to go over, around and even through any hinderance to you living your best life right now. You can choose to not be affected by those things that are unpleasant or unwanted. Freedom is your right to live as a creator of your circumstance based on what you say and do! You can soar like an eagle.

So today and everyday remember that you have the right and full on permission to be more and impact many others with your business and your life. See you in the friendly skies. You are free to fly!

Talk to you soon!

Frederika Angus