The Power of Belief For Your Brand Growth and Profitable Business Success
by Frederika Angus
“If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad.” Denis Waitley
Businesses are built and grow based on your belief. Oftentimes people tell me that they would love to be a business owner. Being able to do work that you love and have a passion for, determining your schedule for greater freedom and flexibility, and having the ability to create a legacy and wealth for your future is appealing. Unfortunately, the next thing they say starts with a big BUT.
“But I just don’t think I am cut out to be an entrepreneur.” “But I don’t have the time.” “But I don’t think that this idea will work.”
Today I want to encourage you to Change Your BUT! I am not just talking about reciting some affirmations over and over again. I am talking about changing your mindset about what you believe is possible for you and your business.
Credible personal and expert branding is supported with your belief. If you know that you are an expert in your industry as a fashion stylist, chef, makeup artist, software developer, business strategist, whatever you have skill in, you will be treated and compensated as such.
As William James said “Belief creates the actual fact.” What facts are you creating in the marketplace for your brand based on your belief?
You see branding is more than design element or a necessary part of your overall marketing strategy. The power of branding lies in the mind. It is rooted in the perception that people have about you and your business. As the face of your company, you have the opportunity to shape that belief for your clients and customers by what it is you believe for yourself and the value your business has.
Start this process by asking and answering these 3 questions.
- What does your ideal client currently believe about you and your business? All brand strategies should begin with a clear idea of how you are being seen in the marketplace. Your client’s perception of you produces their reality and it is important in the development of a brand message.
- What do you believe about you/your business? If what you believe and what your customers believe to be true about you are not in agreement, your branding efforts have a huge disconnect. This is usually the point a brand strategy experts should be brought in to create or transform the brand message.
- What do you want people to believe about you and your company? Brainstorm the ideas that you want to leave people with. Every word that people read about you, every visual element they see, the voice and tone of every message, should reflect who you are and what you stand for.
How you and your clients perceive your business will make an impact in the expansion, growth and overall success of your branding efforts. “Beliefs have the power to create and the power to destroy.” Tony Robbins. Be mindful of your thoughts and the power they have on your brand.
Talk to you soon!