Charlotte Area Digital Marketing Consultant, Frederika Angus, Partners with HootSuite

Charlotte, NC June 5, 2013 – http://nextlevelvision.com – Charlotte based digital marketing and branding consulting firm NextLevelVision.com and Frederika Angus are proud to announce that we are now HootSuite Certified and also a HootSuite Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.

Understanding and unleashing the power of social media for businesses to connect with and impact people has long been a passion for Frederika Angus. After over 12 years working with Fortune 100 clients such as Wells Fargo, Bank of America and Allstate, she has brought her digital marketing experience to businesses large and small to help their brands be found, be heard and be profitable. Partnering with HootSuite brings increased support for businesses and their teams using social media to reach their ideal clients.

“Companies are taking advantage of being able to reach and engage with their ideal client right where they are. In this smart-device driven society, social networks are the new meeting places to exchange ideas, share stories and connect with the things that are important to us. Marketing to those clients online, especially through social media, is a critical part of an overall marketing strategy” said Frederika Angus, CEO of NextLevelVision.com. “HootSuite is a leader in social media management systems that scales from solo small business owners to large, multi-department companies. Our clients demand strong platforms to support their social media campaigns and we are pleased to be HootSuite Certified Professionals to serve our clients.”

Frederika Angus is a strong proponent of Digital Marketing and creates, manages and executes projects that help businesses get in front of their ideal clients, increase website traffic and sell products and services. Her solution offerings including, website design, social media branding and management, blog content management, keyword research for Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns, aid her clients in attracting the right customers, right in time.

NextLevelVision.com has built a social media marketing process by using the HootSuite concepts of Engage, Collaborate, Analyze and Secure:

Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.

Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.

Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.

Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

Frederika Angus currently has a special offer for HootSuite Pro – Sign up for a 30-day free trial of HootSuite Pro now http://bit.ly/HootSuiteProFree

Having A Life and Being Successful in Business – How to Have Your Cake and Eat It Too

by FREDERIKA ANGUS

There is a common school of thought that believes that you can’t have the best of both worlds. I’m not sure where it came from or how we all started believing this proverb was true, especially when it comes to entrepreneurship and leading a company to success. What I am sure of is that you have a choice in deciding what is true for you. Rather than affirming this saying by never attempting to be balanced in both your professional and personal life, I am encouraging you TODAY to change your mindset and prove this idiom wrong.

You can maintain work – life balance while successfully running your own business.

Don’t look at me with that tone of voice! While I understand that is a rather bold and somewhat radical statement, I make it my personal mantra. As a wife to the most amazing man, mother of four incredible children, daughter, friend, entrepreneur, business consultant, etc, I comprehend your reservations. How in the world can anyone accomplish all that needs to be done to lead a business, service clients, research new products, balance the books, support community fundraisers, network AND enjoy social outings with friends, attend their child’s sporting events, have dinner with the family and most importantly, rest your mind, body and spirit.

Well don’t just take my word for it. Here’s a quote from one of the most successful and significant businessmen of our time.

Having kids has been a fantastic thing for me. It’s meant that I’m a little more balanced. In my twenties I worked massively, hardly took vacation at all. Now, I, with the help of my wife, I’m always making sure I’ve got a good balance of how I spend my time.
~ Bill Gates

When a man who has voluntarily released his claim to the richest man in the world title by giving billions of dollars to his charitable foundation shares wisdom of the need to be balanced in life and business, I listen. I hope you do too.

Practical application to create a work – life balance

I would be remiss to not help you understand HOW to create this balance in your business. I’ve compiled 4 strategies to help you obtain harmony between your personal and professional time.

Define your personal mission statement and core values. Knowing what you believe in and what your purpose is in doing it is sometimes overlooked. When you don’t know where you are going, time is wasted getting there. Having a clear plan of action and vision of your goals will allow you to better filter what is important and what you can say no to.

Organize your time! If you have multiple hats that you wear daily, you comprehend that time is always of the essence. Having a system of time management will enable you to have smooth transitions from business to pleasure. It’s far less important about the tool you use to manage your time and more important that you are consistent in actually utilizing whatever strategy works for you.

Outsource tasks that take you longer than an hour. Most entrepreneurs are do-it-yourselfers. Often as a means to save money, business owners will take on multiple tasks in running the company. To achieve a more balanced lifestyle, be willing to invest money in surrounding yourself with the tools, processes and/or people that can alleviate your load. The time you save will give you more time to go build and grow your business and enjoy your life.

Give yourself grace. NO ONE IS PERFECT! Now that you’re freed from the perfectionism bondage most businesspeople have, forgive yourself if you can’t make that great networking event or a little-league game. It is impossible to be everywhere at one time and be everything to everyone. As long as you are striving to maintain a nice balance between your work and your life, there should be no guilt.

Share a comment below with your thoughts. If you are looking for more support in building the business of your dreams and living the life you envisioned, be sure to join me on Facebook now and follow me on Twitter.

Talk to you soon!