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Using Facebook Images For Larger Engagement

October 5, 2012 by 2 Comments
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Using Facebook Images For Larger Engagement

by Frederika Angus

For those smart businesses that are already ahead of the curve and are using Facebook timeline pages to do your marketing and business activities, each week you’ll receive an email from Facebook. It will give some brief details on how many new likes your page has received and how many people are talking about your page.

When using Facebook for marketing your business, the goal is to obtain Like, Shares and Comments. These three things are the key components that drive the “talking about this” number that are shown on all business pages.

One of the most effective ways I have been able to get results in increasing engagement for my clients, besides having them personally show up and talk to their fans several times a day, is using photos, and graphic images. The social culture loves to be able to like an image, or share something that resonates with quickly. A well designed image draws people to your content easily in their sometimes overcrowded timeline. Remember, there is a reason why Facebook switched to the timeline format for profiles and pages with the great option to brand using the cover image. They also bought Instagram, the fastest growing photo-sharing social media platform. Photos and even text images give you an advantage.

Check out a few articles on the topic:

Photos, Engagement are Key for Facebook Marketing Success

This summer at a Facebook Marketing Conference, the panel all agreed that photos and personal engagement with fans usually leads to success.

For Brand Engagement, Visuals Rule

In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates.

How One Startup Beat Walmart in Facebook Engagement

This is a great story from Forbes on a startup small business is using Facebook and getting amazing engagement using images!

Those same results are possible for you.

So tell me, how will your brand start using images to engage your faithful fans?

Talk to you soon!


 

Filed Under: Social Media Tagged With: ,

Mistakes Small Business Owners Make With Social Media

December 27, 2011 by Leave a Comment
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Mistakes Small Business Owners Make With Social Media

by Frederika Angus

Social media is an effective way to connect with people quickly, develop new relationships and have nearly instant access to potential customers and business partners alike. While most small businesses understand the importance of using social media as a way to build and expand their brand, there are some critical mistakes that are made than can harm instead of enhance your business.

Not having a social media plan

There is a big difference in how you utilize social media personally and how to leverage it’s power to present and provide valuable information to the world. It is important to know what you want to achieve through the use of social media. Without having a plan, it will be more difficult to measure if your efforts are providing your desired results.

Updates that are too personal

Simply put, be personable without being too personal. Avoid talking about relationship troubles or issues with colleagues, or clients. Strive to be a positive source of information and provide valuable information while cultivating relationships. Doing so will develop a culture of followers that will be loyal to your brand and business as they learn more about you as an entrepreneur and how you can serve their needs.

Promoting without participation

Have you ever been at a party talking to someone who believes the best topic of conversation is themselves? Make sure not to do the same on social media. It will be a real turn off to your ideal clients. Social media networks are a wonderful place to give as well as receive. Avoid just talking about your business without engaging your followers by responding.

What other social media errors have you seen businesses make? Share additional mistakes below.

Talk to you soon!

Filed Under: Entrepreneurship, Social Media Tagged With: , , , , , , ,