Social Media Has Changed How I Watch TV

Social Media Has Changed How I Watch TV

by Frederika Angus


In the United States, people are popping their popcorn and settling down with their TVs on and their laptop or smartphone near by. It’s about time for another Presidential Debate. Now I’m not big on politics, but I do like to be informed. Besides when over 75% of my Facebook News Feed and nearly ALL of my Twitter feed is filled with status updates on the debates, I can’t help but want to tune in.

My husband and I listen to the candidates with our eyes firmly on our smart phones, looking for the funniest tweet, or most interesting picture that is going viral during the broadcast. I’m one to follow the Twitter or Instagram hashtags to find the best content, while he searches for certain well-known entertainers to give him the best laugh. For nearly 2 hours, we pass our phones back and forth amused and entertained, not from the actual content of the debate, but from social media!

Social media has completely changed how I watch TV!

I’m not a huge TV watcher by nature. I’d much prefer to read or listen to music. Unless it’s football season and my favorite team the San Francisco 49ers are playing. Then I’m glued to the tube. But I’ve digressed. When I do tune in to a show, it’s almost unnatural to do so without my phone in hand. It’s like having a huge viewing party with all of my closest social media fans!

From a marketing perspective, I’ve seen both the campaigns do some amazing marketing during the debate, including buying hashtags on Twitter and investing in ads on Facebook to target their ideal market.

Here are a couple articles to see how they’ve been using social media to market for a political position:

Obama Beats Romney in Internet Savvy & Social Media

Romney Facebook App Asks You to Message Friends for His Campaign

The Presidential Campaign on Social Media


Does this give you any ideas on how you can utilize the different social media platforms to market to your ideal customers?

Come over to my Facebook Page and tell me about them!


Talk to you soon!

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