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Is it Better to Use Your Business Logo or a Picture of Yourself on Social Media?

by Frederika Angus

Last week, I met one of my new twitter followers by accident.

On social media, I am determined to be authentic and to be my best me all the time. I make sure that I share valuable information about business and always sprinkle my personality in. I even share personable details about myself and my life without crossing the line to being way too personal.

Most, if not all, of my followers know from my tweets I am a HUGE sports enthusiast. Our kids have played sports since they were big enough to walk. We also have season tickets to both our local NFL and NBA teams While out at a Charlotte Bobcats game with the family, apparently I was really into the music they were playing. (Music is another of my loves!) The cameraman thought that it would a great opportunity to put me on the big screen for the enjoyment of thousands. You know to hype up the rest of the crowd!

[Bobcat player Reggie Williams signing autographs before the game]

I didn’t think much of it then but as we were preparing to head out with the rest of the crowd, someone tapped me on the shoulder.

“I would recognize you anywhere. You’re Frederika, from twitter,” she said. “Seeing at you on the JumbTron is just like seeing your picture when you tweet!”

She continued to share how she appreciated the content I shared on Twitter and was glad that she could meet me in person. It was as if we already knew each other just from our interaction on social media.

If you desire expert branding, being the face of your business and connecting with your clients (and your potential customers) in a memorable way, your profile picture needs to be of you. Steve Jobs was masterful at being the face of Apple and by doing so not only created loyal brand enthusiast but built a significant legacy for years to come.

Achieving the same is possible for you and made easy through social media. Using social media to brand and position yourself puts you on the same playing field as the big guys, quickly with minimal cost. That is where your customers hang out, search and digest the majority of their information. Putting a clear, professional headshot up as your profile picture makes a big difference in the level of connection and relationship you develop with your clients. Unless you are already have household brand recognition through your logo, becoming the face your brand is the best way to elevate your brand and expand your business to the next level.

Leave a comment below and let me know what you think. I love hearing from you.

Talk to you soon,

Is It Time For A New Logo or To Refresh Your Existing Logo? 3 Lessons Your Business Can Learn From the Carolina Panthers Logo Refresh

by Frederika Angus

Yesterday my local NFL team, the Carolina Panthers, released a brand new logo. Welllllll, it’s really not so new. But they did take the existing logo and made a few design changes to better reflect the direction they wanted their brand to go in. As a small business owner you can learn from what they did and use these lessons for your own logo branding projects. Here’s how.

The Panther’s logo had been the same since the inception of the team in 1995. A lot has changed in 17 years. Google.com did not exist. There was no iPhone or even iPod. And there certainly wasn’t a Twitter or Facebook. 1995 just so happens to also be the year that I spent 4 weeks of my summer in Indiana, learning more about how program computers and design graphics on a college campus with 100 other students.

Old Logo

New Logo

Lesson #1 – Things may have changed since you started your company or created a corporate identity. Your brand has to remain relevant for the current environment. Know what is fresh and attractive to your ideal clients and be sure to incorporate that into your logo branding strategy. What worked even as few as 2-3 years ago may now need to be refreshed or tweaked to better portray your brand.

In the PR statement released by the Carolina Panthers, it shared that their goal was to have a “more aggressive, contemporary look.” They also stated that the newly designed logo was intentionally created to appear more three-dimensional for use in the digital space.

Lesson #2 – Be sure to know the personality of your business and how you want to be seen.

The logo update was very clear about showing the more aggressive side to the Panthers. (I guess in football you can’t have enough aggression.) The designer was able to achieve this goal because the organization was very clear about how they want to be seen in comparison to the previous logo and up against their competition.

Lesson #3 – Identify where and how you intend to utilize your logo.

Because the Panthers are forward thinking about their branding efforts, they knew to specify the need to have a logo that translates well in digital mediums (websites, social media, mobile apps) as well as billboards, paraphernalia, and on the players’ uniforms. Can you see how the different logos show up different even in this article?

These tips will help you as you work on branding or even rebranding with your logo.

Talk to you soon!