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Keeping Up With the Joneses – Free Tools That Will Help Your Business Hear the Marketplace

January 12, 2012 by Frederika Angus Leave a Comment

Keeping Up With the Joneses – Free Tools That Will Help Your Business Hear the Marketplace

by Frederika Angus

How much time do you spend researching your target market? Your industry? What about your competition? How consistently are you obtaining feedback from your clients?

If your answer is not enough or not at all, don’t feel badly. Most solopreneurs and many small business owners don’t have dedicated research and marketing departments. Unfortunately, not knowing what the marketplace desires or needs could really be hindering your profits and your branding.

If your small business is just starting up or hasn’t been involved in the marketplace for many years, you may not have much insight into target market research or industry trends. You may only recognize the terms because you know they are included in formal business plans. The benefits of being able to “see” what is upcoming and having your ears to the ground are numerous.

What would it be worth for you to know the needs of your customer, provide them and be the sought out industry expert?

Fortunately, there are tools available for free that can work for you while you continue to get the work of the business done. In this article, I’ll discuss my two of my favorites. They will help you keep up with the Joneses, whether your Jones is Customer Jones, Industry Jones or Competition Jones, and enable you to make informed business decisions.

Google Alerts

Google has a very innovative group of tools that has changed how we use and even refer to web searching and the internet. Google Alerts are emails sent when Google finds new relevant information that match your specific search terms. The results provide you with a listing of newspaper articles, web pages and blogs allowing you to monitor anything on the web.

You can set up alerts for your business name, your name, keywords, your website address, even on your competition’s company name to “hear” what the world has to say. You can even decide how often you want the alerts delivered to you. For more critical terms, like your name (if it isn’t a common name) or the name of your company, it may be best to have at a minimum a daily delivery. For industry terms, you may only want to receive information once a week.

Twitter

I am a social media enthusiast (read: I am a social butterfly that loves spreading her wings via social media). As a researcher, consultant and strategist, I absolutely love the power of being able find out anything, immediately, with social media. As a marketer, coach and encourager, the ease of being able to share valuable information with people I may not otherwise have met is one of the highlights of my day. As much as I enjoy Facebook, I have to confess Twitter is my favorite when it comes to hearing what people are saying.

The biggest bonus to Twitter is the search functionality. Pop in your company name or industry keyword and you are instantly connected to real-time updates. Depending on which Twitter app you have installed on your smart device, you can even save those searches for future use and see what new information is available in the palm of your hand.

Hearing the marketplace has just gotten easier!

Do you have any favorite tools to listen to what marketplace is saying? I’d love to hear them!

Talk to you soon!

Filed Under: Social Media Tagged With: entrepreneur, entrepreneurship, industry research, listening to customer, small business, social media, target market research

Tebowing Your Brand – What Your Small Business Can Learn About Branding From Tim Tebow

January 9, 2012 by Frederika Angus 2 Comments

Tebowing Your Brand – What Your Small Business Can Learn About Branding From Tim Tebow

by Frederika Angus

Hate him or love him, Tim Tebow, NFL quarterback for the Denver Broncos, has become the sports media’s favorite topic. The more I observe his style of play and how he handles himself on and off the field, there are a few lessons for entrepreneurs that will help you with your own small business branding.

Faith in the face of adversity. Being a business owner can be tough. While I believe that anyone can be an entrepreneur, it takes a very dedicated, strong person that is willing to face challenges head on to actually be and entrepreneur. There will always be naysayers, competitors and obstacles to overcome.

Because Tebow hasn’t played like most quarterbacks in the league, he has been discounted by the analysts, football fans, and even the management of his team. Nevertheless, Tebow has stood steadfast in his belief in himself. He is unwavering in his stance that he has the skills and ability to be a quarterback, not a running back or tight end, in the NFL.

In order for your business and brand to last, you must have faith that you are not only designed to be a business owner, but also that your skills and abilities are ready for the challenges. As I expressed in Start Your Small Business Brand Strategy By Bringing You to the Table, you have to be the brand as an entrepreneur. Your business success in branding will go as far as your faith will allow you to believe.

Clear conviction of who you are and what you are here to do. One quality that sets entrepreneurs apart from the rest, is their ability to get clear and obtain laser like focus and run with their business vision. In the beginning stages of business planning and mapping out products and services you can offer, the clarity you have in knowing exactly what your value and uniqueness is in the marketplace is critical. Your brand has to stand out from the crowd. Clearly communicating those factors that are different, valuable and relevant to your customers with consistency is important to branding.

Tim Tebow is a good example of knowing who he is purposed to be and what he must do. He very clearly and consistently communicates who he is in every interview so that there is no mistake about his value and why he does what he does. He stands out so strongly that those who wouldn’t normally follow sports have heard of him.

Be consistent on and off the field. Your clients as well as your competition are always watching you. This is especially true if you are on social media. Do not project yourself to be one way in front of your clients and then present yourself differently on Twitter or Facebook. Doing so is a sure fire way to ruin your brand credibility.

Tebow is known for consistently expressing his faith whether he is on the field after making a game winning play or at a hospital visiting with children.

The Tim Tebow brand is one of the most talked about in all of sports. Even those who don’t like his style of play can’t help but to continue to talk about him. This is a powerful place to be as a brand. Utilize these tips and build a brand for your business that is the topic of discussion of your customers.

Talk to you soon!

Filed Under: Branding, Social Media Tagged With: branding, business branding, entrepreneurship, personal branding, small business, social media branding

Mistakes Small Business Owners Make With Social Media

December 27, 2011 by Frederika Angus Leave a Comment

Mistakes Small Business Owners Make With Social Media

by Frederika Angus

Social media is an effective way to connect with people quickly, develop new relationships and have nearly instant access to potential customers and business partners alike. While most small businesses understand the importance of using social media as a way to build and expand their brand, there are some critical mistakes that are made than can harm instead of enhance your business.

Not having a social media plan

There is a big difference in how you utilize social media personally and how to leverage it’s power to present and provide valuable information to the world. It is important to know what you want to achieve through the use of social media. Without having a plan, it will be more difficult to measure if your efforts are providing your desired results.

Updates that are too personal

Simply put, be personable without being too personal. Avoid talking about relationship troubles or issues with colleagues, or clients. Strive to be a positive source of information and provide valuable information while cultivating relationships. Doing so will develop a culture of followers that will be loyal to your brand and business as they learn more about you as an entrepreneur and how you can serve their needs.

Promoting without participation

Have you ever been at a party talking to someone who believes the best topic of conversation is themselves? Make sure not to do the same on social media. It will be a real turn off to your ideal clients. Social media networks are a wonderful place to give as well as receive. Avoid just talking about your business without engaging your followers by responding.

What other social media errors have you seen businesses make? Share additional mistakes below.

Talk to you soon!