Keeping the Momentum Going in 2013

by Frederika Angus

Every year at this time, I see and hear others wishing away the previous year and anxiously awaiting the upcoming year. They know that this time it’s different. That this year this is really it! All their hopes and dreams, goals and aspirations must come true this year. It is as if right after they party like it’s 1999, some sort of magical hocus-pocus happens.

For those of us who have put in the hard work, dedication and built up steam, the last thing we want is to start over from the beginning. We just don’t have time to go back to the starting block. As we write the next chapter in our lives titled 2013, keep the momentum going. Do not turn away from all the work you have put into your business and brand. Where your website, blogging, social media and marketing efforts are working, KEEP MOVING FORWARD! And in those instances where you know you need to accelerate or even begin building in those areas, write the plan, get help and make it happen.

I fully believe that 2013 is indeed our year. For those looking to bring your dream of entrepreneurship online, the time is now and the opportunity is ripe. Social media is growing at an accelerated rate. People are craving the relationship that happens online through blogging, Facebook, Twitter, Instagram. Your business and your brand’s message is important and sharing that message is going to change lives, not only your own, but those that you serve.

This is an exciting time!

Let’s take 2013 by storm with our momentum. I’m so honored to serve each of you and I’m looking forward to continuing to do so in this new year.

Happy New Year!

Benefits of Regular Website Maintenance with a WordPress Backup

by Frederika Angus

Several times the past couple months I’ve had a call from frantic business owners. It goes like this.

Frantic client: Frederika it’s broken! You gotta fix it.

Me: What’s broken? What happened?

Frantic client: I went to update a plugin / install a WP update and lost my whole site.

Me: That’s ok. Send me a copy of your full site backup and you’ll be back online in a few minutes.

*crickets*

Me: You did have a full site backup, right?

*more uncomfortable silence*

Sometimes installing new plugins, updating themes or new versions of WordPress can cause all the backend code to be affected and stop working together in harmony. This can result in 404 error pages, the inability to login to the WP dashboard or even the loss of your site content which includes widgets, themes and images. A crashed server can cause loads of damage to your business. And can you imagine having to recreate all the blog posts and articles you’ve already put your hard work into once?

The major benefit of being in WordPress is the ease of making your own updates on the fly. Not being able to write your blog articles, create new sales pages, or even point customers to your website is a major problem. These things directly impact your ability to be profitable online. If time is money, every minute you’re not able to effectively serve your clients online is money going down the drain.

Having a technical expert come along side of what you are already doing to keep you up to date is a valuable investment. Unlike a home alarm system monitoring where IF something happens THEN the company jumps into action to find a resolution; monthly WordPress backups ensure your site is ready BEFORE the need arises.

If you haven’t been at a minimum been backing up your wp database, start today. It can save you from feeling frustrated in the event your WordPress site ever goes haywire on you.

Talk to you soon!