Facebook Announces News Feed Updates; How Your Brand and Business Can Get Ready And Not Be Left Behind

Facebook Announces News Feed Updates; How Your Brand and Business Can Get Ready And Not Be Left Behind

by Frederika Angus

A day after Google announced larger Cover Images for their Google+ social media platform, Facebook announced their News Feed updates. It will take some time to understand the full impact for businesses and brands on their social media marketing plan. Based on the changes Facebook is preparing to roll out, there are a few things that your business can do to be ahead of the curve and get ready now.

1. Greater control of what users see in their feeds with the use of “sub-feeds.” Now businesses have the opportunity to show up in multiple ways in front of their ideal clients. Your page will still show up under News Feed and Most Recent as it always has. When users want to view all of the pages they follow in one place, all of your content will be consolidated along side the other pages and people they follow under the Following sub-feed.

The fun update is that every picture you share will be seen with pictures from their friends in the Photos feed. This is your opportunity to make sure that all your marketing and content is not just text updates or sharing links. Include visual updates in your plan and you’ll have an opportunity for brand recognition, marketing and free advertising.


2. The news feed will be come a much cleaner, less cluttered place to be. As you can see from the picture below, images and videos become larger. According to Facebook about 50% of news feed updates are visual.

What does this mean to your business?

Now is the time to ensure that you focus on larger images of high-quality. Facebook is listening to what the advertisers/marketers and brands have requested. Larger images give you more advertising space for your promoted posts, like page campaigns, in the Photo sub-feed, and more! As you’re using your Facebook ads to target your ideal clients, the quality of your images will give an immediate impression about your brand. 

Facebook reveals news feed update


3. Cover photos will become more important with Facebook’s changes. When someone “likes” a business or brand the lower half of the cover photo appears in the News Feed and can now be seen by that person’s friends.

Did you catch that? Before these changes Facebook would only show a small thumbnail sized fan page’s profile picture. Most businesses used that to display a logo. Now your business has the opportunity for FREE marketing space with every like your page receives.

According to Facebook, “Having an engaging cover photo that tells your or your Page’s story is even more important to improve your discovery through connection stories.”

Begin thinking now about what will catch your customer’s eye? How can we use our cover image to cause my follower’s friends to click, discover and connect with our page as well?

This is not the time to throw only a logo, pure text, or a generic stock background picture of the sky. This is your opportunity to create your own business buzz, engage, be creative and really showcase your brand.

Facebook cover images more important for brands


Ready to dive right ahead of the crowd? I have you covered.

Let’s create your brand a new look now with this limited time special offer!

Talk to you soon!

Frederika Angus

The Social Effect on Marketing: Lessons From the SuperBowl For Small Business Owners

The Social Effect on Marketing: Lessons From the SuperBowl For Small Business Owners

by Frederika Angus


Our house is the party place for any big event. Sporting events, holidays, and every weekend during cookout season, we find ourselves gathered with family and friends and a kitchen full of food. This year’s SuperBowl was no different. Throughout the entire game, even though we were sitting in the same room, we would yell out updates from social media, pass our phones around to show the funniest pictures and Tweet and Facebook the experience we were having. Even though my team didn’t win, all we could talk about by the end of the night were the commercials, who had the best and most memorable marketing, and those brands that didn’t make a favorable impression.

There are three lessons you can take from the brands that advertised during the big game to use in your own small business.

1. Give people a way to act or a call-to-action.  Every commercial gave the viewers a way to interact with a call to action that lead them to social media. To further increase the engagement nearly every brand used a hashtag.

2. Use multi-point interaction for your own live events, conferences, magazine ads and direct mailing. Think of ways to include multiple points of interaction with your customers through contests, or polls being run on the social media platforms.

3. Brands represented with a person over a product are more memorable. Advertising focused solely on the features of their product didn’t make a splash on the social media radar. People prefer to interact with a persona over a logo or a product box. Using your picture in advertising will create a more memorable experience for you customers.

Here are a few articles for you to read about the impact of social media and the SuperBowl Ads.

Social Media Lessons From the SuperBowl Ads

Forbes contributor, Haydn Shaughnessy shares the benefit in being able to respond realtime to marketing efforts via social media. The brands which react the best and fastest will be able to out perform those with the same static message. Brands emphasized Twitter in marketing efforts with use of hashtags.

Oreo Super Bowl Spot Attracts Thousands of Instagram Followers

3-second call-to-action at the end of Oreo’s Super Bowl commercial, which debuted during the game Sunday, has increased Oreo’s Instagram following by tens of thousands.

9 Brands That Thought Fast on Social Media During the Super Bowl

The unexpected power outage caused brands to enhance the likeability of their brand through quick wit. They immediate began using social media advertising by bidding on keywords being used like power outage.

How Oreo Culture-Jacked The Super Bowl

Oreo had a team in place in a social media war room to react quickly. Being able to produce content within minutes caused their image to be retweeted, or shared, more than 14,500 times on Twitter.

What one take away do you have from the usage of social media during the Super Bowl? Share it with me below!

Talk to you soon!

Frederika Angus

Huge Key to Success With Your Direct Sales, Network Marketing Opportunities and Products As An Independent Consultant

Huge Key to Success With Your Direct Sales, Network Marketing

Opportunities and Products As An Independent Consultant

by Frederika Angus


success-key-direct-sales-networking-marketing copy


I use to hate network marketing companies.

Yes, I know hate is a strong word. I’m just being honest. My dad was involved in one (ahem several) as I was growing up. He was constantly at some sales training or networking mixer, hosting a business opportunity meeting at a random hotel ballroom or calling tons of people on the phone to convince them to buy into his product or service.

Before call waiting and waaaay before kids had cell phones, having my dad use the phone for hours just was not going to get rave reviews from me!

But even more than that, every time he started in one of these opportunities our family dynamic changed.

I grew up in a home where family was a top priority. My mom spent 8 years of her life dedicated to being home with me, and creating a comfortable home. She had dinner ready at 6 when my dad walked in and we ate together.

But when my dad had these extra events to go to because of his new business venture that would really bring in the bucks, part of our family fun around the dinner table was missing. And it seemed like he worked so hard but never saw the returns the business opportunity promised.

As I got older and grew in my own career with eCommerce and online marketing and even joined my own direct sales company, I realized what I did not like wasn’t those organizations or even the multi-level marketing (MLM) business model. It was not having my dad around in the name of working a business outside of his full-time job. It was how hard he had to work to see minimal returns.

I work everyday with some incredibly savvy entrepreneurs and business owners. Some of my clients are even in direct sales and networking marketing organizations.

The big key that I’ve seen to their success is instead of travelling all over telling others about their product or services, they’ve branded themselves and moved the relationship building online.

Yes, I know your upline sponsor told you once you got the business kit a standard website was also included. Yes, I understand your special web link that includes your 8 digits customer id tracks your sales for your bonuses.

So why on earth would you invest in an additional website?

People do business with people not products and services. People will remember your unique domain name. They won’t recall your customer ID, or worse yet, what if they mistype it and someone else gets the credit?

Those that have their own custom branded website around who they are and how they can help are seeing amazing results in their business. Bringing a blog along as a major part of the website allows clients and potential business partners to understand who you are, why you believe in your products, and how they work, show off the results that people are having in your organization, and how to get started.

No more reading a script to prospect people. No more having to beg every person you know to try a sample or host a party. No more spending two hours in a hotel conference room after a long day at work or on the weekends.

Branding yourself in direct sales and network marketing with your own website is a game changer.

The best part is your time is now freed up because your branded website can do some of the work for you! A skilled website designer can link your products and services to your specific company link from your branded website and you’ll still get the credit.

Investing in branding yourself on the web works for direct sales and networking marketing and is a huge key to success.

Have you seen results by branding yourself for your company? Do you have questions on what your next step should be?

Leave a comment below. I’d love to help.

Talk to you soon!

Frederika Angus


Using A Blog To Build Your Brand – 5 Tips For Blogging Success

Using A Blog To Build Your Brand – 5 Tips For Blogging Success

by Frederika Angus

Blog for profit Blog with social media tips for beginners

Blogging these days is about as popular as smartphones; nearly everyone has one. And if you aren’t currently writing a blog, it’s likely that you’ve started one and quit writing in the past, you read someone else’s blog regularly, or you have an idea to start one.

Using a blog is one of the most effective ways to share your creativity, inspiration, and message quickly with those it will resonate with. It is also a great tool to use to brand yourself, share your expertise and build a business around. If you’re just staring out with blogging or looking for help to blog successfully, here are a few tips that will help.

1- Be You!

Authenticity is a critical point to branding, building a business and life in general. The popular phrase “Fake it til you make it” does not work well in the blogging world. People are naturally more suspicious of things that sound to good to be be true. No wants you to be perfect. Being perfect is a myth. Being the real, genuine, best you on your blog will results in building a brand that doesn’t feel like a production. Your blog will become the natural extension of who you are.

2- Be Positive!

When building a brand, save the drama. People may enjoy and laugh and agree with you for a while, but do you want your internet lasting legacy to be one of negativity? Think about the books, tv shows, and friends you enjoy and like to regularly read, watch and be around. If you’re like me, it’s very likely that negativity is draining and you much prefer the positive inspiration to constant negative news. Create that same culture for your brand through your blog.

3- Be Consistent!

Show up and write regularly. Attention spans tend to be short so if you don’t show up, you will quickly be forgotten. Bring your brand to the top of mind for your followers consistently. Once you determine your routine, this will be easy!

4- Be Focused!

Before you start, decide what exactly you will be blogging about. Try not to shift and jump around. For instance, if I talking about branding then jump into discussing makeup and fashion, that will create a disconnect between the topics and with my followers. Decide your focus and the topics you will discuss on your blog. When people arrive at your blog it should be clear what you are about and the type of information they will receive.

5- Be Diverse!

Everyone doesn’t like to read blogs in the same fashion. Some may like to go directly to your website, while others prefer to read them directly from their email. Other’s may happen upon your blog from the many social media outlets you post on. Be sure to provide your blog content in diverse ways. Being able to stay connected with your followers in the method they prefer most, will be beneficial in growing your following and spreading your message through blogging!

I hope you enjoy these tips!

Post below if you have any questions or to just let me know how these tips help you out!

Talk to you soon!

Frederika Angus


Keeping the Momentum Going in 2013

Keeping the Momentum Going in 2013

by Frederika Angus

2013 is our year

Every year at this time, I see and hear others wishing away the previous year and anxiously awaiting the upcoming year. They know that this time it’s different. That this year this is really it! All their hopes and dreams, goals and aspirations must come true this year. It is as if right after they party like it’s 1999, some sort of magical hocus-pocus happens.

For those of us who have put in the hard work, dedication and built up steam, the last thing we want is to start over from the beginning. We just don’t have time to go back to the starting block. As we write the next chapter in our lives titled 2013, keep the momentum going. Do not turn away from all the work you have put into your business and brand. Where your website, blogging, social media and marketing efforts are working, KEEP MOVING FORWARD! And in those instances where you know you need to accelerate or even begin building in those areas, write the plan, get help and make it happen.

I fully believe that 2013 is indeed our year. For those looking to bring your dream of entrepreneurship online, the time is now and the opportunity is ripe. Social media is growing at an accelerated rate. People are craving the relationship that happens online through blogging, Facebook, Twitter, Instagram. Your business and your brand’s message is important and sharing that message is going to change lives, not only your own, but those that you serve.

This is an exciting time!

Let’s take 2013 by storm with our momentum. I’m so honored to serve each of you and I’m looking forward to continuing to do so in this new year.

Happy New Year!


Benefits of Regular Website Maintenance with a WordPress Backup

Benefits of Regular Website Maintenance with a WordPress Backup

by Frederika Angus


Several times the past couple months I’ve had a call from frantic business owners. It goes like this.

Frantic client: Frederika it’s broken! You gotta fix it.

Me: What’s broken? What happened?

Frantic client: I went to update a plugin / install a WP update and lost my whole site.

Me: That’s ok. Send me a copy of your full site backup and you’ll be back online in a few minutes.


Me: You did have a full site backup, right?

*more uncomfortable silence*

Sometimes installing new plugins, updating themes or new versions of WordPress can cause all the backend code to be affected and stop working together in harmony. This can result in 404 error pages, the inability to login to the WP dashboard or even the loss of your site content which includes widgets, themes and images. A crashed server can cause loads of damage to your business. And can you imagine having to recreate all the blog posts and articles you’ve already put your hard work into once?

The major benefit of being in WordPress is the ease of making your own updates on the fly. Not being able to write your blog articles, create new sales pages, or even point customers to your website is a major problem. These things directly impact your ability to be profitable online. If time is money, every minute you’re not able to effectively serve your clients online is money going down the drain.

Having a technical expert come along side of what you are already doing to keep you up to date is a valuable investment. Unlike a home alarm system monitoring where IF something happens THEN the company jumps into action to find a resolution; monthly WordPress backups ensure your site is ready BEFORE the need arises.

If you haven’t been at a minimum been backing up your wp database, start today. It can save you from feeling frustrated in the event your WordPress site ever goes haywire on you.

Talk to you soon!


Get Social Media Ready for the Holidays!

Get Social Media Ready for the Holidays!

It’s crunch time as you get ready for the Holidays. It’s less than two weeks out for the greatest shopping of the year. I’ve already seen several leaked ads and consumers are putting their plans in place to navigate their way to the best deals! The energy in the air is changing and the credit cards that have been under tight lock and key are beginning to burn a hole in the pocket of even the most frugal of shoppers.

During the time between Black Friday and Cyber Monday (with Small Business Saturday in between), online businesses can meet or exceed in sales what they have been able to do all year. Everyone is in the mood to spread cheer and give gifts. It is the perfect time to celebrate your loyal clients and even expose your brand to new customers.

I bet you’ve been busy for months with your spectacular Black Friday sale. There is a lot of work that goes into preparing your bonus audios, videos and eBooks, setting up your shopping cart with coupon codes, updating your website, notifying your web host of the increase in volume and gearing up your client care staff for the increases in volume. As you are working hard with your head down, you may also be wondering how you will handle enjoying the holiday season with your family, traveling to be with friends, and successfully manage all the increased activity that your own social media profiles will see.

I’ve come up with a solution so that you can enjoy the holidays without the stress and still serve and support your customers via your social media profiles at the same. We’ve prepared not one but TWO Pre-Black Friday specials  to come along side of all your hard work and help you maintain your engagement and also promote your own Black Friday sales, bonuses and specials using social media.

If you’ve never worked with a social media content manager, this is a great opportunity to see if this will work for you on a short-term basis at a price that has NEVER been offered before and quite honestly will never be offered again.

Get access to our Pre-Black Friday specials now!

Talk to you soon!


Six Important Reasons Your Business Should Use a Facebook Fan or Like Page

Six Important Reasons Your Business Should Use a Facebook Fan or Like Page

by Frederika Angus


I get some really awesome questions about how to use social media as a business in the most productive and profitable way. Honestly, some lessons I’ve had to learn through trial and error. When I first started business activity on Facebook a couple years ago, I was in a direct sales organization. I’d already been on Facebook personally for years. I’d seen friends post their business links and websites in every other post to motivate people to “buy their stuff.” Although I had never actually seen any success with that method (big clue), I tried it too. That lasted about 2 days. It just didn’t feel right to me to spam my friends, family and acquaintances with my business stuff.

As I began to better understand the correct way to build a brand and be social with social media, I started a business fan page, also known as a like page. This requires people to actually like your business and want to receive updates from you. This is greatest business invention ever! You’re actually able to talk to the people that want to learn more about your products and services.

Here are 6 important reasons to use a Facebook Business Page (also known as like or fan pages) for your business activities.

1. Facebook frowns upon business activity on your personal profile timeline.

Facebook’s official stance is as follows:

Timelines are for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for professional or official use, and allow an organization, business, celebrity or band to maintain a presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.

This means if you are currently using a personal timeline to promote, and perform business activities, you are in violation of the Facebook Terms of Service, and could have your account completely shutdown.

2. Data, data, and more data

With over a decade of experience in project management, I have learned, If you can’t measure it, you can’t manage it! Using a Facebook Page opens up a whole new level of reporting and statistics that personal timeline profiles do not have. Using the insights provided by Facebook, you can determine, what content your ideal customers like, how many of the people who like your page are actually seeing your content and how far your reach is beyond those that like your page. This allows you to stop guessing who your target demographic might be, where they are located and even their age!

3. Branding

Fan pages offer a great opportunity to provide a customized look with the large cover image, the ability to add and customize apps and utilize your logo, if you have one for brand recognition. Bringing the same styling to the graphics you use across your online presence is made easier with a Fan page.

4. Unlimited Fans

Personal profiles have a 5000 friend limit. Fan pages allow for a limitless amount of people. The choice here is simple. You want as many of your ideal customers to be able to interact and obtain your updates as possible.

5. Google and Search Engine Optimization(SEO)

This is one of my favorites. Did you know that Google searches Fan Pages and indexes the information? So as people are doing searches on information and keywords that relate to your business, your fan page could be included in the information! Facebook is the 2nd ranked website in the United States with Google as number one! The personal profiles do not get the same google ranking effect. Facebook Fan pages should absolutely be a part of your SEO strategy.

6. Advertising opportunities

You’re a business owner so marketing should be a big part of your business. Facebook allows for some ridiculously affordable, highly targeted marketing. Remember there are over a billion users on Facebook. While all 1 billion of them are not likely to be your ideal customer, you can certainly find a subset to market yourself to. In addition to the advertising, there is the option to promote posts to reach the fans of your page and their friends. Getting your business in front the right people has just gotten easier!

Have you had reservations about switching from using a personal profile to using a Fan page?

Let me know in the comments below if this has helped you make a well-informed and wise change!

Talk to you soon!