Social Media Has Changed How I Watch TV

Social Media Has Changed How I Watch TV

by Frederika Angus


In the United States, people are popping their popcorn and settling down with their TVs on and their laptop or smartphone near by. It’s about time for another Presidential Debate. Now I’m not big on politics, but I do like to be informed. Besides when over 75% of my Facebook News Feed and nearly ALL of my Twitter feed is filled with status updates on the debates, I can’t help but want to tune in.

My husband and I listen to the candidates with our eyes firmly on our smart phones, looking for the funniest tweet, or most interesting picture that is going viral during the broadcast. I’m one to follow the Twitter or Instagram hashtags to find the best content, while he searches for certain well-known entertainers to give him the best laugh. For nearly 2 hours, we pass our phones back and forth amused and entertained, not from the actual content of the debate, but from social media!

Social media has completely changed how I watch TV!

I’m not a huge TV watcher by nature. I’d much prefer to read or listen to music. Unless it’s football season and my favorite team the San Francisco 49ers are playing. Then I’m glued to the tube. But I’ve digressed. When I do tune in to a show, it’s almost unnatural to do so without my phone in hand. It’s like having a huge viewing party with all of my closest social media fans!

From a marketing perspective, I’ve seen both the campaigns do some amazing marketing during the debate, including buying hashtags on Twitter and investing in ads on Facebook to target their ideal market.

Here are a couple articles to see how they’ve been using social media to market for a political position:

Obama Beats Romney in Internet Savvy & Social Media

Romney Facebook App Asks You to Message Friends for His Campaign

The Presidential Campaign on Social Media


Does this give you any ideas on how you can utilize the different social media platforms to market to your ideal customers?

Come over to my Facebook Page and tell me about them!


Talk to you soon!

Using Facebook Images For Larger Engagement

Using Facebook Images For Larger Engagement

by Frederika Angus

For those smart businesses that are already ahead of the curve and are using Facebook timeline pages to do your marketing and business activities, each week you’ll receive an email from Facebook. It will give some brief details on how many new likes your page has received and how many people are talking about your page.

When using Facebook for marketing your business, the goal is to obtain Like, Shares and Comments. These three things are the key components that drive the “talking about this” number that are shown on all business pages.

One of the most effective ways I have been able to get results in increasing engagement for my clients, besides having them personally show up and talk to their fans several times a day, is using photos, and graphic images. The social culture loves to be able to like an image, or share something that resonates with quickly. A well designed image draws people to your content easily in their sometimes overcrowded timeline. Remember, there is a reason why Facebook switched to the timeline format for profiles and pages with the great option to brand using the cover image. They also bought Instagram, the fastest growing photo-sharing social media platform. Photos and even text images give you an advantage.

Check out a few articles on the topic:

Photos, Engagement are Key for Facebook Marketing Success

This summer at a Facebook Marketing Conference, the panel all agreed that photos and personal engagement with fans usually leads to success.

For Brand Engagement, Visuals Rule

In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates.

How One Startup Beat Walmart in Facebook Engagement

This is a great story from Forbes on a startup small business is using Facebook and getting amazing engagement using images!

Those same results are possible for you.

So tell me, how will your brand start using images to engage your faithful fans?

Talk to you soon!


GoDaddy Outage Impacts Millions – Your Next Steps

GoDaddy Outage Impacts Millions – Your Next Steps


Hey guys-

I wanted you all to know that if you have a website hosted by GoDaddy, you may find that your site is currently unavailable. A quick check of the GoDaddy Twitter account confirms that they are “aware of the trouble people are having with our site” and are working on a fix.

Here are a couple articles from TechCrunch and Mashable to keep you informed:

GoDaddy Outage Takes Down Millions Of Sites, Anonymous Member Claims Responsibility

GoDaddy’s DNS Servers Go Down, Along With Thousands of Sites

The Mashable article also gives steps on how to switch to a new web host once your service is restored.

If you want to switch to a different web host, HostGator has so generously offered a coupon code. Click here to go to HostGator and use coupon code ‘godaddyisdown’ for 30% off your initial hosting invoice! They are also offering $9.95 domains as well with the same coupon!

Edited: HostGator is providing some really competitive rates. I found this additional information from their Facebook site. “Sweeten the deal you say? Sure! How about up to the first 6 months free on new hosting accounts? Annual or longer billing cycles are currently 50% off. We’re also offering domain registrations for 50% off currently!!” This is still using the godaddyisdown coupon code.

I am glad to help you switch your web host if you need assistance. Please contact me here!

I do want you to remember that these sort of technical issues happen. While it can be very frustrating particularly for business owners, you’re also a champion and you can adjust situations as needed. It is always a best practice to be able to reach your clients and customers via multiple channels including social media, and email.

If you haven’t been utilizing these methods to date and would like to implement an additional way to connect and engage with your clientele in addition to having a website, please let me know.

Talk to you soon!


What are you doing with your brilliance?


What are you doing with your Brilliance?

by Frederika Angus


I looked up brilliant in the thesaurus today. I found words like intelligent, talented, sharp, clever, expert, gifted, outstanding, remarkable!

Everyday I come across some incredibly talented people. Sometimes it’s through a new interaction on Twitter. Other times, it’s in a passing conversation in the grocery store or while watching my boys’ practice football. Through every conversation, I’m able to see such potential as they talk about their dreams and aspirations. They speak with such passion about their purpose and the great impact they want to have. I end up walking away from those moments ignited again for my own business, excited for the time when one day our paths cross again and we can share not only what we hope to do, but give updates on all that we have accomplished since the last time we caught up with each other.

Unfortunately, more often than not, when we do get together again, the original excitement is now replaced with excuses of why circumstances and situations have hindered and in some cases stopped the previous momentum.

Did you know, the best time to grow a tree is 25 years ago?

You see your brilliance, your IT factor, your uniqueness and intelligence is just like seed of a tree. A seed all by itself doesn’t produce a tree. The seed is what holds the potential for a tree to grow. Holding on to the seed until the perfect conditions come to plant will almost certainly guarantee that a tree will never grow. The only way to see and enjoy the fruit of a seed is to plant it, nurture it, and watch it mature over time.

The same is true of your own brilliance.

Are you holding on to your brilliant solutions and services?

Today, I want to challenge you step out in faith and plant your seed of brilliance.

Go to the comments and tell me one thing you will commit to doing and completing in the next month for your business.

If you’re in startup mode, it may be just deciding on a website domain name or having your logo designed.

For those further along, it may be time for you to commit to regular interaction with your current clientele via a blog or adding in email newsletters.

Perhaps for others it’s time to crank up the marketing or outsource to other’s that are brilliant in areas where you are not as strong.

Whatever your next step, take it in faith knowing that your brilliance will light the way.

Talk to you soon!

Why Your Social Media Marketing Isn’t Producing Leads, Relationship or Revenue

Why Your Social Media Marketing Isn’t Producing Leads, Relationship or Revenue

by Frederika Angus

I came across an article on titled Social Media Marketing: Why It’s Not Paying Off. As a marketplace strategist and digital marketing expert, I was at first taken aback by the title. I’ve seen first hand how social media can help brands and businesses be found, be heard and also be profitable.

The article discusses that most businesses aren’t seeing the returns of the time capital they are investing on social marketing. As I thought further about why this may be true, 3 things stood out.

1) Spending too much time on social media – As an entrepreneur, I understand the importance and necessity in some instances to wear multiple hats while carrying a tray of full plates. Sometimes it feels like we could run off and join the circus with our juggling skills. One of the biggest gripes I hear from clients just like you is that there isn’t enough time in the day to get everything done. Have you ever said that? Smart businesses understand that a social media presence is not just a nice to have; it’s a necessity. It’s where potential clients and customers check you out and even see what their friends say about you before spending with you. And it is important for your brand to show up consistently on social media.

Because it can be an effective tool for lead generation, some believe more time on social media creates more leads. In many ways this is true. It doesn’t necessarily mean that you have to be the one to post all of your content. This is definitely one of those activities that can be easily outsourced. Perhaps you have another employee that is well versed in all things social. If not, look for a social media marketing firm that is skilled in not only being on the social media platforms but also in building connection and relationships on social media. This brings me to my 2nd point.

2) More talking than listening – Have you ever been frustrated in a conversation with someone more concerned about getting their point across over hearing what you’re saying? One of my favorite John Maxwell quotes sums it up perfectly. “People don’t care how much you know until they know how much you care.” For me this is an integral part of my businesses core values. I am honored and very grateful to have clients that I partner with that I not only care about, I like them too!

When it comes to social media you’ll notice several different user types. Some are personal users and use the social sites as their online journals (read: lots of TMI). Then there are the business users that use the platform solely promote themselves and their business. In my experience and those of my clients, the most profitable and productive social media marketing efforts are those where the focus is not only what you have to offer, but also on communicating and interacting with your ideal clients where they hang out online.

3) Targeting everyone – There are 950 million on Facebook as of June 2012. There are 140 million active on Twitter as of March 2012. You would need a huge funnel to handle prospecting through all those leads available on social media. Marketing on social media is no different than traditional marketing. Knowing your ideal client profile is the foundation all marketing campaigns must be built on. While it is tempting to want to sell your products to everyone, you build the greatest brand loyalty and relationship by focusing on those who are already looking for what you solution provides.

Now tell me

Have you tried Social Media Marketing?

What is your biggest challenge with using social media for your business?

Leave me a comment below and let me know!


Talk to you soon!

Motivational Moment – Every Dream Begins with a Dreamer

Every Dream Begins with a Dreamer

Thanks for joining for our weekly motivation and inspiration for business leaders, small business owners, and visionaries.

This week’s motivational moment is on dreams. Feel free to share with others and post a comment below about your dreams. Looking forward to hearing from you!


Social Media Day is tomorrow! Be sure to join the fun!

Social Media Day – June 30, 2012
by Frederika Angus


It’s that time of year again where we celebrate all things social media! Back in 2010 Mashable created Social Media Day in an effort to “recognize the digital revolution” happening everday on social platforms.

Social media enthusiasts are gathering all over the world on June 30th. If you’re interested in finding a meetup you can join in your local area, be sure to go to and search by your city.

In honor of Social Media Day, I will be posting social media tips all day on my Facebook Page and on Twitter that will help enhance your brand. You don’t want to miss out on all the valuable information  so be sure to click here and Like me on Facebook now and click here to follow me on Twitter.

Can’t wait to hang out with you all on Social Media Day!

Talk to you soon!

The Key Component of Effective Social Media Campaigns

The Key Component of Effective Social Media Campaigns
by Frederika Angus


I love all things social. Apparently I have been a social butterfly since I made my grand entrance into the world. To this day, my mother would swear that after my first breath, instead of crying like “normal babies,” I looked around the room and said, “Who?” As if to ask, who invited all of you to my party! (Let’s just say that the account could be exaggerated by her extreme joy of my arrival after 18 hours of labor.) All that said, if it involves communication, both written and verbal, I am on it!

Last evening while managing my Facebook page, I noticed that I was invited to an event that started at 8:30pm. My first thought was who invites someone to an event 2 hours before it starts? Don’t they know I have to have the right outfit and right shoes?

Upon closer investigation, the invite came from someone who isn’t on my friend’s list and the event’s title was Congratulations** JetBlue Airlines Have Chosen You!

“Awesome!” I thought to myself. “I won! All have to do is click this link… but wait I don’t fly JetBlue, how would they know to choose me? And wait I don’t get to wear sparkly shoes to the party?!”

I recognized that the sneaky social media marketers where looking for unsuspecting users that would click the link, input their email addresses, so they could blast offers that have nothing to do with airlines or tickets.

As a marketer, I know having customer email addresses are extremely valuable. It allows you to connect with you with your ideal clients, both prospective and current. Obtaining those email addresses however must be done with integrity.

Post image for The Key Component of Effective Social Media Campaigns

Effective social media campaigns will seek first to serve, develop relation and then offer what their fans are asking for. Businesses that follow this model will see long-term brand loyalty.

Consumers have been trained to be skeptical of marketing tactics that are too good to be true. Unfortunately, some companies have not been ethical in how they generate their revenue and misuse marketing and positioning leaving customers jaded. While this may make it tougher for high-quality brands, it doesn’t make your marketing efforts impossible.

Your authenticity and integrity in marketing will boost your brand’s reputation and attract the right clientele. Ensure your social media marketing campaigns are focused on ethically showcasing your company. Doing so will allow your brand to shine!

Talk to you soon!



What is Pinterest and Why Businesses Should Be Paying Attention


What is Pinterest and Why Businesses Should Be Paying Attention

by Frederika Angus


Pinterest. It’s social media’s newest fastest growing platform. It’s been around for almost 2 years and this past Tuesday reached 11.7 million monthly active users. If you have a business that requires you market to consumers, pay attention to what’s going with Pinterest.

The best part about Pinterest is that unlike using SEO techniques to rank highly in google search, this platform allows users to discover and experience your brand visually. And unlike Facebook and Twitter where the content visibility is limited to the time you post it, pinning content goes on and on as more people collaborate and share within the same interest.

Post image for What is Pinterest and Why Businesses Should Be Paying Attention

Get up to speed quickly on why your brand should care about this social media platform and how to get started right away.

Great article on the basics on Pinterest from Mashable

Tips on how to read your ideal customer’s mind using Pinterest

Very specific ways for your brand can leverage Pinterest

Using Pinterest for Marketing

9 Ways to capture the attention of ideal customers

Let me know what questions you have below.

Find me on Pinterest here and connect with me.

And if you’re convinced that Pinterest is the right platform to expand your brand and ready to get started but need an invite, go to my contact page here I’ll make sure you get an invite sent to you with 24-48 hours.

Talk to you soon!