Books Every Small Business Owner Should Read

Books Every Small Business Owner Should Read

by Frederika Angus

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything – Guy Kawasaki

A no-nonsense approach to business start-up. Guy really breaks down the best approach to starting a business and what stops people from starting one. Sometimes the thought of starting a business seems so complex. This book will simplify business concepts. He does write from the perspective of one that has started up technology companies nevertheless, there are lessons for anyone looking to start a business in any industry. Learn how to stop thinking so much about starting and move to actually starting with this manual. He interjects humor and has tons of practical application to guide you from the starting block to actual movement.

Purple Cow – Seth Godin

This book encourages you to examine what you are doing or not doing to be a leader in your industry. It challenges you to think outside the box, and create extraordinary campaigns, messages and results. We live in a world where ordinary has become invisisble. Business owners or those looking to revolutionize their thinking can benefit from the mindset adjustment that comes from reading this book. To succeed in business products must have high, lasting value, be talked about often and be outstanding. Purple Cow will inspire you to stand out from the crowd.

 

The War of Art – Steven Pressfield

Each of you were made on purpose for a purpose. The War of Art discusses the force of nature that anyone living on purpose has to face and master. Resistance is internal and external and is usually a huge roadblock that prevents people from moving forward. While the author of this book is a writer and typically recommended to those with writer’s block, this book will eliminate the excuses that you use to tell yourself that you can’t do exactly what you are designed to do. Pressfield says, “Our job in this lifetime is to find out who we already are and become it.” This book is great encouragement to pursue your dreams and get started while kicking resistance out of your way.

How to Win Friends and Influence People – Dale Carnegie 

Why would an entrepreneur want friends in business? Don’t they say friends and business don’t mix? Being an outstanding businessperson will depend on the relationships you can develop with current and potential customers and clients. This book will teach you how to do just that. Sure there are other books you could read regarding customer service. Thankfully, Carnegie’s classic is bigger than customer service. It really guides small business owners into how to translate people skills into leadership, sales and public relations skills with very practical and easy to implement solutions.

 

Good to Great – Jim Collins

Good To Great is a must read for any entrepreneur or CEO. It reminds every reader that the most effective leaders are humble and that leaders of great companies don’t start with “where” but with “who.” They start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats. Once you have the right people in the right seats, the journey doesn’t matter, you’ll succeed.

What books have you read that are on your must-read list for current and prospective entrepreneurs? Share them and other comments below.

Talk to you soon!

Is This the Year You Finally Get Serious About Your Business?

Is This the Year You Finally Get Serious About Your Business?

by Frederika Angus

It’s the first work day of this new year. We’ve celebrated and wished each other a happy and prosperous year. While we are thinking of all the things we want to accomplish in our lives and through our businesses, I need to have a serious conversation with you.

Is this the year that you will get serious about your business?

I know you have new ideas, vision boards, and strategies you would like to implement. Some of you may even have years of business ventures written down. You’ve put off starting your website. You haven’t opened your business checking account or even gotten a business license. Or maybe you’ve already started a business but you haven’t invested money into marketing and branding. You know there are trainings you need to take and conferences that you can attend that will accelerate your businesses growth but you continue to talk yourself out it.

So what exactly are you waiting on?

I remember when I stepped out of fear and into faith to start my current business. Now, I had done business activities for pay previously. I wasn’t a newbie to business ownership. Only this time, this wasn’t the side job that brought in enough extra money for me to buy shoes. When I started this business consulting and coaching firm, it was for all the marbles. It was time to sink or swim and I was filled with “what ifs.”

I later learned that all those what ifs were intended to keep me from doing exactly what I am designed to do, what I am uniquely prepared for and great at doing, serving businesses and business owners in such a way that moves them from their current state, to their next level.

Steven Pressfield’s book, The War of Art, calls that inner voice that questions if this is the right time, or the right move, if you can afford it or even if you are good enough to even compete, resistance. He says of resistance, “Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.”

If that describes how you’ve felt about your business endeavors, if you have the same inner voice, the same fears, CONGRATULATIONS! You are likely on the right track. Maybe you need some additional help to refine the details and design a roadmap but the big picture show that you ARE positioned for forward movement.

Being positioned is a great start now YOU have to step on the gas to actually move and gain momentum. If you are ready to be serious, it is time NOW to kick fear out of the driver’s seat and regain control of building the life you desire through your business. Let’s do it together.

“He who fears being conquered is sure of defeat” ~ Napoleon Bonaparte

Talk to you soon!

Mistakes Small Business Owners Make With Social Media

Mistakes Small Business Owners Make With Social Media

by Frederika Angus

Social media is an effective way to connect with people quickly, develop new relationships and have nearly instant access to potential customers and business partners alike. While most small businesses understand the importance of using social media as a way to build and expand their brand, there are some critical mistakes that are made than can harm instead of enhance your business.

Not having a social media plan

There is a big difference in how you utilize social media personally and how to leverage it’s power to present and provide valuable information to the world. It is important to know what you want to achieve through the use of social media. Without having a plan, it will be more difficult to measure if your efforts are providing your desired results.

Updates that are too personal

Simply put, be personable without being too personal. Avoid talking about relationship troubles or issues with colleagues, or clients. Strive to be a positive source of information and provide valuable information while cultivating relationships. Doing so will develop a culture of followers that will be loyal to your brand and business as they learn more about you as an entrepreneur and how you can serve their needs.

Promoting without participation

Have you ever been at a party talking to someone who believes the best topic of conversation is themselves? Make sure not to do the same on social media. It will be a real turn off to your ideal clients. Social media networks are a wonderful place to give as well as receive. Avoid just talking about your business without engaging your followers by responding.

What other social media errors have you seen businesses make? Share additional mistakes below.

Talk to you soon!

Get Your Business Ready For The New Year

Get Your Business Ready For The New Year

by Frederika Angus

There are only a few days left until the new year will begin. Set yourself and your small business up for a smooth start with the following tips.

Clean out your email inbox. Delete old emails and junk mail. Unsubscribe from mailings that are no longer adding value to your business. While you are cleaning up your digital mail, be sure to archive the important mail in appropriate folders. If there are emails that you send to your clients that are customizable, be sure to save them for use as templates. This will save you time from having to type the same information repetitively. Also, take the email action items you need to take action on prioritize their completion based on a due date.

Clean your computer file folders. As you are going through the emails, you will likely find email attachments that you’d like to keep handy. Organize your folder structures with descriptive names so they are easily found. If you happen to save documents to your desktop (I know I’m guilty of sometimes doing this), find a folder to place them in or delete them. That will clear the space for your most needed items for the new year.

Clean your desk/office. Doing this in advance of the start of the new year will put you miles ahead of others. It becomes difficult to work effectively when you can’t find a pen or the contract you just printed. Take sometime and file away all your paperwork for the year and get fresh folders (especially for receipts and expenses) started. It’s a great time to also grab a new calendar for the next year so that you can map out your marketing schedule, vacations, conferences and other various activities for you business.

Clean up your website. For those who aren’t technically savvy, it’s easy to hide this task in the junk drawer with the rest of the items. Take a few minutes before the new year starts and review your website as if you were a new customer and also a returning client. Are there improvements that can be made so that potential and current clientele are very clear on what you have to offer? During your site review, ensure that © date is current.

Clean your mind. Review your successes and your challenges during the past year. Learn from them and then release them. Take some time to rest, relax and renew your mind. It’s time to go to your next level and have your best year yet!

Talk to you soon!

 

 

8 Essential Qualities of Exceptional Entrepreneurs

8 Essential Qualities of Exceptional Entrepreneurs
by Frederika Angus

 

Success in business is the goal of every small business owner. While there is no magic formula that will guarantee your success, there are essential qualities that exceptional entrepreneurs possess.

1. Integrity – In the simplest of definitions, integrity is about doing the right thing. As an entrepreneur, your customers and clients want you to do what you said you would do, when you said you would do it. Never lie, exaggerate or pretend to be what you are not to get new business. Even if you have to lose money in the short-term, do the right thing everytime and you will build a brand with loyal customers.

2. Generosity – One of my mentors in business truly has one of the most generous hearts. She is leading by example how to share and go above and beyond in giving great value and wisdom to others. Your ability to be generous is directly associated with your mindset. If you fear sharing ideas with others because you don’t want them to “steal” or use them, you are operating in lack mentality. Remember that there is enough business to go around and collaborating with those who may even be competitors can still generate wealth for you.

3. Humility – Have you ever been around someone who is constantly talking about all they have acquired and achieved? Do you enjoy being around those that act that way? Being humble in business, contrary to the belief of some, is not a sign of weakness. It is actually a sign of strength. Only those secure in themselves can lift other’s up without feeling as though they are being diminished. Enjoy and be confident in your accomplishments. Just remember to leave arrogance and ego behind as you grow as an exceptional entrepreneur.

4. Discipline – Successful entrepreneurs are not those that get lucky or have better fortune than others. They are defined by their consistent commitment to do the things that need to be done. When you work for yourself, it can become easy to push off the least fun tasks until the very last minute. It is impossible to live the dream if you refuse to do the work it takes to make it a reality. Discipline will dictate whether you create effective results.

 

5. Persistence – The most difficult situations and undesirable events I have been through have always been conquered with this motto : “Never, never, never give up!” I use it during a difficult workout and in the midst of naysayers telling me my ideas will never work. Statistics will tell you most small businesses will likely fail within 5 years. The businesses that do succeed all have one thing in common, in spite of downtimes, they never gave up! Learn to be persistent.

6. Focused – To be exceptional in your business pursuits, being able to stay focused is critical. The mind of an entrepreneur is like a playground to a child. There are so many directions that you can steer your business in, sometimes it is hard to decide and stick with that direction. There are two or three things that are more important than everything else that you must take ownership of and focus on. Doing so will take your small business from good to great.

7. Innovative – Creativity is important but being innovative is essential in business. What’s the difference? Being creative speaks to your ability to think or imagine something original. Innovation is implementing or bringing new ideas to the market in the form of services and products. Innovation could be thought of as harnessing the creative energy and moving those great new ideas through a defined set of processes to an ultimately valuable conclusion. Long-term profitability for small businesses will depend on your ability to continuously innovate.

8. Passionate – When you are doing what you love to do and have been made to do, it feels less like work and more like living. Your enthusiasm about your business as an entrepreneur will show up to your clientele and attract customers. Passion will be your fuel on those days where you may reconsider if you’ve made the right choice.

Anything else you think should be included? Feel free to share in the comments.

Talk to you soon!

Start Your Small Business Brand Strategy By Bringing You to the Table

Start Your Small Business Brand Strategy By Bringing You to the Table

by Frederika Angus

I bet you can recognize all of the above businesses without seeing the company name. Talk about brand recognition!

But what is branding anyway?

Depending on who you talk to, branding is often thought of as a name or logo. The visual identifier that everyone will see, remember and relate to. Maybe you’ve already been through the logo design process. You researched different colors and the emotion that they invoke. You spent hours determining what the perfect tag line or even company name should be.

While that is all good, people do not do business with logos and tag lines. Yes, those items can help attract clients to look at your company. Having eyes on your business is great! The goal is to also make a profit while you have people looking.

Have you ever been at the grocery store and selected a shiny red, apple that looked flawless? No blemishes. No bruises. Leonardo da Vinci could not have painted a better work of art. But when you get home and take bite, it is not at all what you thought it would be. The skin is tough and the flesh lacks flavor. The outer appearance was deceiving and as you got below the surface you were disappointed.

Does your business brand leave your customers and clients that way? The image and logo look great, but just under the surface, what they identified with on the outside isn’t there?

Small business branding IS the owner. It is about what the owner says, does and how you as the owner and your personality meets your client in every aspect of the business. Branding is how you build and maintain relationships, the manner by which you do business and serve other people. It is how at an individual level, rapport is established because your clients trust your character, not from theme music, logos or slogans.

People are attracted to you! The best way to begin your business brand strategy is with you. Every business has a personality and as a solopreneur, you must make sure that it is your personality (not the person you pretend to be in the shower when no one is looking) that is showing up everywhere.

Faking it until you make it no longer works in the marketplace.

Consumers are craving authenticity and real connection with the people they do business with. Your ideal client has to believe that you are credible and will deliver exactly what you say that you are able to do.

Bringing all of who you are to the table means that your brand is instantly as unique as you are. The one thing your competition cannot copy is YOU. They can make a similiar logo, or advertising campaign. They will never be able to replicate you. Save the money you would have spent on all the shiny objects and flash and utilize it for more effective and strategic advertising.

Perhaps you’ve heard the quote, “Be the change you want to see.”

When it comes to branding, be the brand your customer wants to see.

Talk to you soon!

Putting the Joy Back Into Your Business

Putting the Joy Back Into Your Business

by Frederika Angus

Do you remember how you felt when you first came up with the idea for your business? Do you recall how excited you were to take on this new challenge?

Most business owners start their entrepreneurial journey with a lot of excitement. As you begin to diligently make plans and set up the business that will be the source of freedom and additional streams of income, you are glad to make sacrifices. You know that your dedication and commitment to your business will pay off.

But as the days, months and years go on, sometimes you realize that the thrill is gone. You’re not exactly sure how it happened but the business of running the business starts to weigh you down. Instead of anticipation for the challenge each day brings, you feel a sense of dread.

How can you begin to enjoy your business again?

Having joy in your business is important. Joy becomes fuel for the engine that runs your business. It helps eliminate stalling and allows you to move forward into the plans you’ve made for your business with ease.

Start each day with an attitude of gratitude. You have made a decision to live the life of your choosing as an entrepreneur. You may have the flexibility of work at home daily, or even setting your own hours. Celebrate the freedom that small business ownership brings.

“The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it.” –Pearl Buck. You are a highly skilled and talented business professional. When you perform and over-deliver to your clients and customers, you are rewarded financially through payment. But even bigger than money, the emails and notes of appreciation will continue to fuel your excellence.

Take time off. If you are really feeling burnt out, you are likely taking on too many of the tasks in business or you are working on delivering and over-delivering on the items you must take care of and never step away from the business. Schedule time daily to take time away from your business tasks. Take a quick walk or do something you enjoy with the people you love. When you return back to work, you’ll feel energized and have the ability to get work done with a positive attitude instead being overwhelmed.

Eliminate the stressors, time consumers and/or the mundane activities. It is easy as a solopreneur to get caught up in taking on many tasks. If the activity is causing stress, takes up you valuable time, or you just dislike doing it, eliminate the task or find a better person to do it. Saving money by doing it all yourself at the cost of your sanity, joy and health is never worth it.

Talk to someone. Share your challenges with your business coach or even a trusted colleague. Sometimes all it takes is a good conversation with someone to shift your perspective back to one of joy.

Talk to you soon!

 

 

You Must Remain Focused On Your Journey to Greatness

You Must Remain Focused On Your Journey to Greatness

by Frederika Angus

As one with a spirit of an entrepreneur, great ideas and creativity flow from you easily. In any given day, you can think of 3 new product ideas, 2 service offerings, and business expansion opportunity. Being able think of and become the solution for your ideal clients’ problems is a gift!

But you’re feeling overwhelmed and all of the ideas swirling in your head do not at all feel like a gift. It’s more like a hinderance to getting anything done.

Never fear. It isn’t your ability to create, follow-through or mental capacity that is the problem. It’s your focus!

I am a recovering super multi-tasker. I use to believe if I could just get as many things started as possible, I’d be more efficient, and by the end I would have accomplished more. My faulty way of thinking, left me with half done documents, emails, organization projects and even laundry! My inability to focus left me more overwhelmed and stressed at the end of the day. I couldn’t clearly see what I had accomplished when it came to check things off the to-do list. I had started 5 things and finished none!

Living life fully depends upon our ability to observe carefully, give attention where it’s needed, and concentrate on ONE task at a time.

Here are some strategies I find helpful to upgrade your ability to focus.

1. Procrastinate first – Give yourself 5-10 minutes of distraction before you begin a task. Our minds like to wander. Set a timer and check your social media accounts, text a friend, doodle in a notebook. When you clear your mind first, it becomes easier to focus later.

2. Live by a to-do list – Every time you think of something new you need to read, research, or invent, WRITE IT DOWN instead of switching gears from your current focus. Make a list every day of what you must complete by the end of the day. All the new to-dos that are not urgent can wait.

3. Take care of your mind and body – Burning the candle at both ends does not help you get more done. Sufficient sleep can positively impact your attitude toward the tasks that you have to complete. In addition to that, your brain needs time to reboot and recharge. It will help your memory and your ability to concentrate. Exercise and a well-balanced diet also increase healthy brain activity and your focus.

4. Remove the distractions –  When you have something important or difficult that must be completed, close down the email, turn off the cell phone, shut off the social media notifications or instant messaging tool, put a sign on the door and get to work. I have a system where I check my email only 2-3 times a day in order to increase my productivity.

Implementing even just one of these strategies can improve your ability to get more done and feel less overwhelmed.

Talk to you soon!

Going from Angst to Action And Why You Must Develop Habits NOW That Will Allievate Your Anxiousness

Going from Angst to Action And Why You Must Develop Habits NOW That Will Allievate Your Anxiousness

by Frederika Angus

The phone is ringing, three new emails have come in, there is a pile of mail that you have yet to go through, it’s already 6PM and you haven’t even gone to the grocery store to begin preparing dinner. The list of things that must be done never gets shorter and somehow the time you have to accomplish everything never gets any longer. You find yourself behind the eight ball again with deadlines looming over you and the desire to just go to bed or veg out on the couch and watch movies as if that will make all the work go away.

Frantically you look around and ask, “Where is the easy button that makes getting things done simple on TV?”

Then you think to yourself, perhaps if you had a different day planner system, or used your email calendar to schedule everything, this wouldn’t keep happening. Maybe if you read another book on effective time management.

You don’t need another book on how to stop procrastinating. You need to change your mind about the tasks you must complete. Somewhere along the way you have picked up the habits of everyone else. While waiting to the last minute may not be so bad for them, you are a business owner. Those habits have created an anxious atmosphere in your life and in your business. You are losing sleep, customers, and credibility in the marketplace because of it.

“The successful person is the average person with laser-like focus.” ~Bruce Lee

It is easy to be overwhelmed from managing a business, especially from home, and household activities IF you have not developed the habits of a focused successful business owner.

Many people allow a lot of time to pass without taking any useful steps because they cannot imagine what to do next. When looking at the vision for your business, there are always many smaller pieces that have to be put in place to bring it all together. Unfortunately, because you are overwhelmed the mere thought of doing the smaller tasks, it keeps you from doing anything.

All business owners are busy. The ones that breakthrough and become very successful are those who are committed to being focused and understand the value of their time. You see time management is not about HOW you manage time. There are any number of tools, both paper and electronic that can help you keep a schedule of things to do. Time management is about how you manage yourself so that you use your time more effectively.

I have had the honor to led millions of dollars in project initiatives for companies. During this time I’ve learned that the key difference between the best program and project managers was their ability to manage their time and manage the time of those on their team. They are skilled at not only knowing what to do, but when to do it and who should do it. By understanding time management, their projects always came in on time and usually under budget leaving all the business partners happy and excited to move them to the next bundle of work.

The techniques are the same for entrepreneurs. Getting in the habit of knowing what to do, when it should be done and who the best person is to complete the task will yield great results for your business. Doing so will alleviate your anxiousness every time a task comes through your inbox or client needs you. You will be able to rest easy at night knowing that you are equipped with habits that will lead to your success. Being successful is after all why you went into business!

For all those who are overwhelmed with too many things to do, too little time to do them, and a general sense of unease that something important is being missed, I am offering a FREE class on keys to move you further in your business with time management.

It’s time to get serious. Register here NOW!

Talk to you soon